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7
March
2005

Dessert Week – Day 6: Serendipity 3

Serendipity3

Serendipity 3 has been serving up their famous Frrrozen Hot Chocolate for over 50 years, and the public still can’t get enough. Thanks to a list of celebrity patrons, a feature in the movie Serendipity, and being listed as one of Oprah’s favorite things, getting a seat at Serendipity 3 is no longer a fortuitous event. It takes extensive planning (reservations are taken for lunch and dinner only, not just for dessert) or a great deal of patience since the wait for a table is at least one hour on the weekdays and up to three hours on the weekend.

The Frrrozen Hot Chocolate comes in Regular, Peanut Butter, Mochaccino and Pineapple Lime flavor and is served in a royal sized goblet with two straws for sharing. Serendipity 3 also offers a huge menu (it’s literally 1.5′ x 2′ in size) of lunch and dinner items, including their famous foot long hot dogs that little “John-John” Kennedy reportedly ate as a kid. The front of the restaurant is a general store that sells miscellaneous toys, mugs, artwork and, of course, a copy of the movie Serendipity. You can also buy a packet of Frrrozen Hot Chocolate to give as a gift or take home as a souvenir. The most charming part of the restaurant, the downstairs dining area, is divided into little nooks and has low ceilings with at least half a dozen Tiffany-style lamps hanging over the tables. The space upstairs is less intimate, but still uniquely decorated, and seats twice as many people as the main level.

While Serendipity 3′s signature dessert is worth it’s weight in chocolate, the rest of the experience has fallen victim to over exposure. The crowds detract from the intimate environment, and it’s no longer possible to easily drop in after a day of shopping at Bloomingdale’s. While the restaurant does seat those with reservations promptly, you are required to order lunch or dinner and it’s really only the Frrrozen Hot Chocolate that is worth having. With that in mind, I refused to wait the 2.5 hours in line on my last visit and decided to take some of the Frrrozen Hot Chocolate mix to go. I took it home, mixed it with milk and ice, and had my own treat that was sufficiently similar to the one served in house.

The details:

What I bought: 2 Frrrozen Hot Chocolate Mix Packets ($4.50/each). The home version of their famous dessert wasn’t quite as rich, but still very satisfying. Combine three cups of ice, one cup of milk and one Frrrozen Hot Chocolate packet and you have enough to serve 2-3 people. Next time I’ll try adding in a little peanut butter to recreate the flavor I usually order when eating at Serendipity 3.

Serendipity 3 Hot Chocolate Mix

Cost: The Frrrozen Hot Chocolate served at the restaurant ranges from $7 to $8, and other desserts including pies, cakes, tarts and sundaes range from $6 to $20. The $20 treat is the Cheesecake Vesuvius: two slices of cheesecake topped with whipped cream, fudge and strawberries.

Wait: A limited number of reservations are accepted for lunch and dinner (not just for dessert). The average walk-in wait is 1-2 hours. If the line is too long for you to wait, I recommend trying Dylan’s Candy Bar a few doors down.

Atmosphere: Serendipity 3 is like an antique store and pop-art painting combined into one and will make you feel like a kid again.

Uniqueness: Serendipity 3′s hot chocolate is the only kind that will give you a brain freeze.

Clientele: Tourists, families and celebrities that are able to cut the line.

Location: Serendipity 3 is in Manhattan’s Upper East Side, just across the way from Bloomingdale’s and easily accessible by the 4, 5, 6, N, R, B and Q subway lines.

Staff: The staff always seems distracted, but when you have their attention they are as helpful as can be expected.

Final Verdict: A once in a lifetime New York treat (or twice if you can skip the line).

Serendipity 3
225 E. 60th St. (Between Second and Third Avenue)
212-838-3531
www.serendipity3.com
Serendipity 3 products are available for purchase at the Cosmetic Mall

Dessert Week – Day 6: Chocolate Haven



8 COMMENTS SO FAR...

Lovescool - For the Love of Dessert » Dessert Week Wrap-Up says on March 10th, 2005 at 8:27 pm:

[...] esserts. 5) Chocolate Haven Reasonably priced chocolates from a premier chocolatier. 6) Serendipity 3 The Frrrozen hot chocolates are delicious, but the crowds of people detr [...]

Robyn says on March 8th, 2005 at 1:52 am:

Last fall a bunch of my friends were really excited about going to Serendipity, which was freakishly packed of course (thank god for reservations). Here is documentation of the frozen hot chocolate-ness. It was disappointing to see how the quality of the food FAR from justified the price and how the environment of HOARDS OF PEOPLE wasn’t that appealing so it’s a good thing you made the frozen hot chocolate yourself.

Dessert related: I went to Sugar Sweet Sunshine today and took some photos (this is a better example of the cupcake-ness)…damn, I want to go again. Right now would be good.

Lori says on March 8th, 2005 at 3:41 am:

Hi, I hope it’s okay to say here that I liked Robyn’s photos of SugarSweetSunshine. Dessert photos are the BEST eyecandy. :)

Kelli says on March 8th, 2005 at 10:23 am:

Of course it’s ok, I loved the pictures too! Thanks for sharing them Robyn. Most places, including Serendipity, won’t allow you to take pictures in the store (unless it looks like you’re photographing friends). I’ll have to check out sugar sweet sunshine bakery soon and compare the cupcakes with Magnolia’s and Buttercup’s – for research purposes of course :)

Susie says on March 8th, 2005 at 7:32 pm:

Did you share any of the hot chocolate with Andrew?

Jessica says on March 8th, 2005 at 11:45 pm:

Actually, the frozen hot chocolate recipe in Alice Medrich’s Chocolate and the Art of Low-Fat Baking is just as good (if not better) as Serendipity’s! So no more wait time for me, and I get a low-fat dessert!

Kelli says on March 9th, 2005 at 8:56 am:

Andrew was out of town so I had the tough job of drinking it all myself!

any feeds back on acomplia says on April 29th, 2009 at 4:11 am:

Well-mannered disposition! Sum to favorite



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