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Cake in a Can

Heinz Microwaveable Pudding

When studying in London, I discovered the perfect dessert for those on a limited budget. Heinz Microwaveable Sponge Pudding (cake with syrup by American standards) is widely available in British grocery stores and costs less than £1. The pudding can be boiled directly in the can or removed from the package and heated in the microwave. The end result is a warm, syrupy cake that only requires a can opener to prepare! It comes in various flavors like Chocolate, Sticky Toffee, Treacle, Strawberry Jam and everyone’s favorite, Spotted Dick (raisins). Brits may dismiss this canned dessert as rubbish, but I have yet to find anything as cheap, rich and quick to make in American grocery stores. Imported cans are available in British specialty shops throughout the US for around $5, but for that price I may end up buying a tartlet or cupcake instead.

Even though I am no longer on a student’s budget, every time I go back to London I always fill my suitcase with a few of these to bring back home. I like to say I buy them for old-time’s sake, but the fact is I just like having a cake in my cupboard that can be ready in less than 2 minutes!

Heinz Microwaveable Sponge Puddings

Available online at UKGoods.com


Kristin says on April 23rd, 2005 at 6:56 pm:

That looks very yummy! I’ll have to try some if I ever make it to Europe.

Sophie says on April 24th, 2005 at 9:04 am:

What? No blood-pudding flavour?

Janet says on April 24th, 2005 at 1:11 pm:

Why, oh why, is this not widely available in the US? I would so buy it! What is Treacle?

Kelli says on April 24th, 2005 at 6:37 pm:

I ask myself that same thing every time I go back to London! Treacle is made with Golden Syrup– a buttery, sugary topping also common in Europe.

Janet says on April 24th, 2005 at 10:49 pm:

Oh! Yummy!

Mia says on April 24th, 2005 at 11:01 pm:

Interesting! I’ve never seen such a product in Singapore. I shall get my hands on some when I make a trip to UK. Thanks for sharing!

aurora says on April 25th, 2005 at 12:02 pm:

i used to get this when i was in need of a quick sugar rush. even though i never had a budget problem when it came to food, i always got the sticky toffee and treacle ones.. whoohoo! thanks for the memory rush ;) they were nice! honest

Alison says on June 9th, 2005 at 2:31 pm:

Oh, this has made me giggle: here in Liverpool, U.K, we only eat cake in a tin in extremely desperate circumstances: isn’t it funny how one countrys junk food is often anothers delicacy??

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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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