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11
August
2005

Hershey Goes Dark

Scharffenberger and Hershey Combine

Hershey’s Co., announced last week that it will buy Scharffen Berger Chocolate Maker Inc., a premium chocolate manufacturer based out of Berkeley, California. This merger makes perfect sense considering America’s taste in chocolate is growing darker, and Scharffen Berger has been a leader in this chocolate revolution. Does this mean we’ll soon be enjoying the Scharffen Berger Kit Kat? Or maybe Scharffen Berger coated Reese’s Pieces? Unlikely, but critics are worried that Hershey’s mass market approach will inevitably bring down the Scharffen Berger quality we have grown to love.

Hershey claims that they have no plans to change Scharffen Berger, leaving John Scharffenberger in charge of operations and maintaining the Scharffen Berger brand name. Only time will tell how the Scharffen Berger quality will change, but I do expect the new Scharffen Berger-Hershey hybrid to significantly raise the quality of Hershey’s chocolate available today. At the very least, I believe Hershey will do to dark chocolate what they once did for milk chocolate- help it reach the masses. Perhaps Hershey will once again change how America eats chocolate.

www.hersheys.com
www.scharffenberger.com
Merger information >



6 COMMENTS SO FAR...

dbdtron says on August 11th, 2005 at 12:14 pm:

Let it be said, corporations never lie.

deeply saddened,
dbd

Rachel says on August 12th, 2005 at 9:38 am:

dk chocolate to the masses!

Rachel says on August 12th, 2005 at 9:39 am:

also: while companies sometimes lie, hershey has taken over plenty of candy companies/products and even mauna loa nuts and left them intact.

McAuliflower says on August 12th, 2005 at 3:59 pm:

Good to hear Rachel. I admit I’ve been holding my breath…

Exacademic says on August 12th, 2005 at 6:13 pm:

by should be spelled buy

Andrew says on August 17th, 2005 at 11:30 am:

Exacademic – Thanks for the fix. It’s great to have a copy editor amongst us.



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