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I often shop at the Sunrise Mart, a Japanese grocery store in Astor Place. While browsing their shelves I came across several different cookies, cakes and buns from a Japanese bakery named Panya. I looked up the address for Panya online and realized it was right next to the Sunrise Mart, where I found the products in the first place. I went back to the area and looked for the bakery, but couldn’t find it. I gave up and called a few friends for better directions. They all said the same thing, “It’s next to the restaurant Around the Clock, just below the Sunrise Mart.” I went a second and third time and STILL couldn’t find it. I felt ridiculous and believed that it didn’t really exist. I told my friend Karen about my trouble finding Panya and she was kind enough to send me this picture (just as posted, I didn’t edit it). If I can’t find it now I don’t deserve to get my cookies! I hope this picture helps all of you find Panya someday too.

Thanks Karen!

10 Stuyvesant St
New York, NY 10003
(212) 777-1930


Jessica says on April 9th, 2006 at 9:11 pm:

I love Panya’s green tea tiramisu. If you like Japanese sweets, try Cafe Zaiya around the block and in midtown (41 St. between Madison and 5th)

Alexandra says on April 10th, 2006 at 7:41 am:

I just came across your blog yesterday and was excitedly reading about the development of your brand amai. I love the logo! So intricate and beautiful! Great idea for tea sweets! I absolutely love tea and would have never thought about making tea biscuits….yumm!! I lived in NY for a year but moved back to malaysia 2months ago…too bad though I would have LOVED to try your tea cookies…maybe I’ll get my boyfriend to bring some back when he comes to visit…hehehe…keep up the good work!

Karen says on April 10th, 2006 at 8:28 am:

You better be able to find it next time you’re in the neighborhood! :-)

Jiraffe7 says on April 10th, 2006 at 9:30 am:

I agree with Jessica. Panya makes the BEST green tea tiramisu.

keiko says on April 10th, 2006 at 2:18 pm:

Their green tea tiramisu sounds good! You know Panya means bakery, don’t you? :)

Kate says on April 11th, 2006 at 4:17 pm:

I might take a wander over there this afternoon – i’m always on the look out for new sweet treats!!! xxxx


karen says on April 15th, 2006 at 9:19 am:

I need the Panya website. Or any japanese bakeshop that I could order thru online…Thank you so much….

Kelli says on April 15th, 2006 at 9:36 am:

Hi Karen — I don’t think Panya has a website. I can’t find it (but who knows if that means its really not there, look at the trouble I had finding the store! :) ) As for a Japanese bookstore, Kinokuniya is definitely the largest and best one I know of. They have a website but it’s all in Japanese at http://www.kinokuniya.com. They also have a branch in Rockafeller Center in New York, right next to the wonderful Japanese pastry shop Minamoto Kitchoan.

Vicky says on May 9th, 2006 at 8:08 am:

Hi! If you wait until after 9 pm, Sunrise Mart sells Panya pastries in huge bags for 99 cents!! :)


Vicky says on May 9th, 2006 at 8:08 am:

Hi! If you wait until after 9 pm, Sunrise Mart sells Panya pastries in huge bags for 99 cents!! :)


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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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