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Dessert Week ’06: Baked

Baked Exterior

Almost a month ago I set out to discover new bakeries in New York City. It took me awhile, but I was finally able to visit several great places that I hadn’t been to before. I started my journey in Brooklyn, where the number of bakeries is starting to rival Manhattan’s. Since I rarely get out of the kitchen, let alone Manhattan, I decided to dedicate an entire day to one walkable area in Brooklyn (it’s a big borough!), visiting as many places as possible. Brooklyn bakeries on my list included Baked, Sweet Melissa, One Girl Cookies, Chocolate Room and Cheeks. Two Amai bakers, Lara and Elisabeth, and Andrew joined me on the tour. We were hungry, we were committed, and we were crazy to think we could handle more than three places in one day.

The retro-style bakery, Baked, was the starting point for our tour. I have been reading about Baked for years, but have never found myself in the Red Hook neighborhood where it is located. Getting to Baked from Harlem, where I live, is no easy feat. We rode the #2 train for an hour, transferred to the G subway line, and exited at the Smith/9 stop. If you haven’t been to the Smith/9 subway station before, it has a great view of Manhattan and is worth taking a minute to enjoy. Outside of the subway stop, we hopped on the B77 bus which took us on another 10 minute ride to Baked.

After stepping off the bus, I thought this long journey to Red Hook would be a once in a lifetime event. I could say I saw Baked, and probably never feel the need to return again. Although I really wanted to visit the shop, my expectations were low. It is the sister shop of the Chocolate Bar in Manhattan, which I have never been overly impressed by. Judging by the websites and the former relationship of the owners, I assumed they would be very similar stores. Once I arrived at Baked, my mindset began to change immediately. For starters, Baked actually has a bakery in it. Unlike Chocolate Bar, you can smell and see the pastries being made in the back. The atmosphere is bright, sunny and very relaxed. It doesn’t feel too trendy or hip like I had imagined. Before I had one bite of cake I liked it, and wished I lived closer to it.

The details:

What we bought:
Elisabeth had the “Red Hook Red Hot” cake – red velvet cake topped with cinnamon buttercream, chocolate and candied red hots. The cinnamon buttercream was nice and light, but it would be better on a different cake. Nothing beats cream cheese frosting on red velvet cake in our opinion.

Baked - Red Hot Red Velvet

Lara tried the mixed berry and chocolate chip scone. This is a choice she would not repeat, since the scone was marginal at best. It was very heavy and felt like a brick.

Baked - mixed berry scone

The winner of the day was the Peanut Butter and Jelly bar I ordered. It had a shortbread crust and was topped with a peanut butter filling and raspberry jam. It didn’t pretend to be anything fancy. It was just a nice, sweet, crunchy bar that did this classic combination justice.

Baked - PB& J Square

Cost: $4.00 for slice of cake, $2.50 for the bars. A small coffee is $1.50.

Wait: No wait. On a Sunday afternoon at 1pm, we walked right up to the counter and took our time ordering. The tables were a bit scarce, as people were “parked” with thier laptops or reading a book. We were able to pull together 4 chairs from different tables and sit in the back.

Atmosphere: The interior is bright and sunny, with touches of orange (Baked’s color) everywhere you look. They even use orange grout between white tiles in the kitchen and bathroom. The retro look is softened by a wood wall and chandeliers, giving the shop a hip, yet comfortable feeling. The chairs are orange wrought iron, which add to the style but certainly not the comfort of the shop.

Baked interior

Uniqueness: Baked specializes in classic American desserts, but manages to bring in interesting flavors and keep the menu fresh. While we were there they had an almond green tea cake, topped with fortune cookies.

Baked - Almond green tea cake

The bakery’s style is also a bit unusual. For example, they have cast of a deer’s head on the wall and the logo is wrapped in horns. I’m not sure about the meaning behind that for a bakery, but I have to say it is unique.

Clientele: Young artists who have recently taken up residence in Red Hook seem to be the regular customers here. No tourists to be found, just locals looking for a good bakery.

Location: The bakery is in the “up and coming” Red Hook area of Brooklyn. If coming by the F or G Subway, get off at Smith/9th and get on the B77 bus (just outside the subway entrance to your right) which will take you into Red Hook and drop you off at VanBrunt and Dikeman (1/2 block south of Baked).

Staff: Nice. They gave us free water and lots of Baked stickers. They also got our group of 4 people’s order right, and that’s all we really ask.

Final Verdict: A trendy bakery that lives up to the hype. Good pastries, relaxed atmosphere and friendly staff. Worth going to, even if it is a bit out of the way.

You also can see more pictures and details about the Brooklyn Bakery tour at Triptie.com >

359 VanBrunt Street
Brooklyn , New York , 11231
(212) 222-0345


Malini says on October 5th, 2006 at 9:45 pm:

Baked got tons of publicity because its conception and execution was an episode in a reality series on Food Network.

Kelli Bernard says on October 5th, 2006 at 9:55 pm:

Wow, I had no idea. I haven’t seen that episode. I’d like to see it. Thanks for letting me know.

Kristin says on October 6th, 2006 at 10:56 am:

Cool! That peanut butter thing looks delicious! You will have to take Mom when she comes to visit and then me one day if I ever make it out there! Glad you got to go explore.

alison says on October 6th, 2006 at 1:37 pm:

Baked’s coconut macaroon is delish!

oh, I just got this code for the Time Out eating event on Tuesday. I went last year, and there’s a bunch of restaurants giving out free food, cool music and there’s a couple of open bars for the whole night. There’s a coupon code (TONYVIP) you enter at check out so you can get them for 20% off your tickets if you buy them before Tuesday. It’s a really fun event, and I think you get a gift bag and a free subscriptions, too.

rachel says on October 7th, 2006 at 1:22 pm:

I love Baked!! Their cupcakes are awesome too!

cheryl says on October 7th, 2006 at 6:48 pm:

Thanks for taking the time. Looks like fun!

Malini says on October 8th, 2006 at 9:21 am:

Hi Kelli,

I found the following link in the food network site, for a program called Recipe for Success, in which Baked was featured.


Alison says on October 8th, 2006 at 6:08 pm:

You never know until you’ve tried, as I would have thought that the combo of cinnamon buttercream and red velvet cake a great match.

Kelli Bernard says on October 9th, 2006 at 8:02 am:

Alison & Rachel – Their coconut macaroons and cupcakes looked SO good. The coconut macaroons were large, pyramid shapes and very cool. The cupcakes had a perfect dome of frosting. Now that you both recommend them I’ll have to go back and have a taste :)

Malini- thanks for the link. I just looked at it and think it’s funny that they list Baked’s specialty as brownies! I actually submitted Amai for Recipe for Success and they told me that show is no longer being produced.

Lovescool - For the Love of Dessert » Blog Archive » Dessert Week ‘06: Sweet Melissa says on October 11th, 2006 at 9:25 pm:

[...] HOME  |  ARCHIVES  |  ABOUT  |  CONTACT  |    « Dessert Week ‘06: Baked 11 October 2006 Posted in: Sweet Places Events [...]

Martha says on October 12th, 2006 at 6:45 am:

Oooooh hurry, get to Manhattan! I can’t wait to get your cookie and cake recs for my hood!

Colleen says on October 23rd, 2006 at 2:55 pm:

Hi Kelli and Andrew,
Love the field trip and the reviews on the bakeries.
Next time you decide to hike down to Brooklyn,
come and ask to borrow the car! Seriously!
Ciao, Colleen

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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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