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$1 Coffee and Chocolate

Chocolate and Coffee for $1

Max Brenner’s, a Wonka-like chocolate emporium in Union Square, is now offering a chocolate-covered waffle and coffee for $1.00. I saw a sign for this incredible deal today waving high above the shop, and I entered just in time to take advantage. I ordered the “$1 special” at 11:07 am, and even though the deal officially ends at 11:00 am, the woman at the counter gave it to me anyway. As I ordered she asked if I would like a cappuccino or latte with my waffle. This deal was already too good to be true, and I was shocked to have a choice. I opted for a Cafe au Lait, and, as promised, it came along with a toasted belgian waffle (about 4″ square), drizzled with milk chocolate. The waffle was strangely served on a piece of cardstock paper, not a plate. I felt like I was eating off of the menu. The warm chocolate from the waffle ran off of the paper, but I can’t complain. Afterall, the whole thing only cost $1.08 with tax. That’s cheaper than a coffee cart breakfast.

The staff at Max Brenner’s was unsure how long this deal would last. One waitress said it would end this Friday, October 20, while another said it would run through the end of October. The only thing they were certain of is that the offer ends every day at 11:00am. I certainly didn’t ask if there’s a limit per customer, as I plan to visit as often as possible before this NY deal of the century runs out.

Max Brenner’s – Chocolate by the Bald Man
841 Broadway (near 13th St., on the south side of Union Square)
(212) 388-0030 phone
4/5/6 and N/R/Q subway to Union Square


cheryl says on October 17th, 2006 at 6:36 pm:

I would love to check this place out. Sounds fabulous!

Jessica "Su Good Eats" says on October 17th, 2006 at 11:09 pm:

Oh wow, I have to try this out. Hopefully it ends at the end of Oct.! BTW, have you tried Tisserie? I like it, even though the middle of the chocolate croissant is a little doughy in the middle. The edges are crisp and butter though.

Kristin says on October 17th, 2006 at 11:40 pm:

Now that’s a “sweet” deal!

ayse says on October 18th, 2006 at 7:16 am:

Kelli..I’m back!Let’s meet there tomorrow..(before 11 am ,of course)ayse

Chloe says on October 18th, 2006 at 8:18 am:

OMG That sounds so good! I would go just for the
waffle! I am waffle crazed right now. Too bad I
don’t live closer!

Kelli Bernard says on October 19th, 2006 at 7:34 am:

Hi Jessica- I have been to Tisserie several times. I often meet people there because the seating area is nice and out of the way upstairs. I also like how they sell “mini” crossaints, which are big enough for a breakfast for me, without being too much. I did like the pain au chocolat – the chocolate was still warm when I bought it. Yum :)

miss beancurd says on October 19th, 2006 at 9:34 am:

Thanks for sharing this deal with us! I’ve been to Max Brenner’s a few times, and spent wayyy too much money. Tomorrow, I’m determined to wake up early and make a detour to Union Square before work. I’ll have to figure out a way to make it up to Midtown East by the start of the work day.

escapingwords says on October 19th, 2006 at 10:28 am:

Commuting Perks…

There are few commuting perks. Commuting on NJ Transit is actually a jerk, a bitch, and not enough sleep all rolled up into one ugly wound of life. Anyway, recently I’ve been coming in early thanks to different getting-dropped-off-at-the-train-statio…

minx says on October 19th, 2006 at 10:15 pm:

you did mean “Wonka” right :)

Kelli Bernard says on October 19th, 2006 at 11:37 pm:

Oops, yes, I mean “wonka” :)

I hope you’re all able to score the $1 deal too. Good luck.

mmelnick says on October 20th, 2006 at 10:14 am:

Is anything else in the place this cheap? I’ll bet it’s all starbucks/yuppie/hipster/tourist prices. Hope i’m wrong but I doubt it.

Grace says on October 20th, 2006 at 12:53 pm:

I absolutely love Max Brenner! The first and ever time I had it was in Sydney. I managed to go back to the same location to try the waffle, chocolate cake, and fondue in the same trip.

Some friends who are in town brought back their souffle, brownie, and choco cookie. Interestingly, I found a white piece of ‘thing’ inside the souffle that resembled lard. I didn’t bother to reheat it beforehand so I’m guessing that was supposed to melt into the cake when it’s baked? Anyway, love MB. Wish they had it here in HK.

Jeni says on October 20th, 2006 at 6:50 pm:

Unbelievable! I don’t know of anything other than tacos that cost only $1!

Kelli Bernard says on October 22nd, 2006 at 7:36 am:

Hi mmelnick — Max Brenner’s is a big place with expensive rent in Union Square so, no, it’s not super cheap. The menu says the waffle and chocolate sauce usually costs $4.50, and a latte is $3.10, so this combination would normally cost $7.60. Other things on the menu: Chocolate croissant $2.75, hot chocolate $3.95, cookie shake $6.90…

Grace – I would be interested to compare Max Brenner’s around the world. I hear they are planning to open 100s of them. Somehow, I doubt there was supposed to be something white in the middle of a chocolate dessert :)

Jen- $1 = good stuff. Nothing better than $1 tacos, $3 burritos, etc. Usually this stuff always comes from a cart though. This time, you can sit down in the heated restaurant!

Clarice says on October 22nd, 2006 at 4:39 pm:

I’m jealous :( . I can’t even get plain, cuppa joe
for a buck!

Sophie says on October 24th, 2006 at 5:06 am:

Hi Kelly.
First of all – sweet blog. I really like it. Second – I’m from Israel, home of Max Brenner. After a few visits to several different locations, I can say that Max Brenner is overpriced even at its homeland. Not only is nothing cheap to eat or drink at the place itself, but packaged chocolate is unbelievably expensive. And I’ve had better.
On the other hand, it’s always good to see good old homeland products being sold abroad :-)


Danielle says on November 1st, 2006 at 7:49 am:

My partner and I went there last week, since we had an hour to kill before dinner. (Nothing wrong with eating dessert first, says I.) We thought that the presentation was absolutely charming (I love all the custom-shaped dishes and eating with little spatulas), but the chocolate itself was fairly mediocre.

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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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