I love the name “Amai”. It’s short, sweet and looks nice in print. Saying it to customers is another story, and I often get things addressed to something similar, but never quite right. I’ve collected a few of my favorite misspellings, and I thought I’d share them with you:
- Armani (thanks, I wish)
- Amai Tea & Baked House (I swear we use TEA, nothing else)
- Amai Tea & Back Shop (no massages available here, just cookies)
- A Mighty Bake House (makes us sound very special, I kind of like it)
I get these on a daily basis, and I think it’s funny. For the record, our official company name is Amai Tea and Bake House (although we often get lazy and use the “&” symbol). We pronounce the first word like “Ah-My”, although true Japanese speakers might say it differently, and we certainly don’t mind that.