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12
March
2007

What’s in a name?

I love the name “Amai”. It’s short, sweet and looks nice in print. Saying it to customers is another story, and I often get things addressed to something similar, but never quite right. I’ve collected a few of my favorite misspellings, and I thought I’d share them with you:

  • Armani (thanks, I wish)
  • Amai Tea & Baked House (I swear we use TEA, nothing else)
  • Amai Tea & Back Shop (no massages available here, just cookies)
  • A Mighty Bake House (makes us sound very special, I kind of like it)

I get these on a daily basis, and I think it’s funny. For the record, our official company name is Amai Tea and Bake House (although we often get lazy and use the “&” symbol). We pronounce the first word like “Ah-My”, although true Japanese speakers might say it differently, and we certainly don’t mind that.



6 COMMENTS SO FAR...

Ray Bernard says on March 12th, 2007 at 9:21 pm:

My, oh Amai! Amai crazy or Amai going to have to read this post again?

Kristin says on March 13th, 2007 at 11:18 am:

There is not doubt in my mind that that last comment is made from a crazy man!

Kelli Bernard says on March 13th, 2007 at 12:18 pm:

Amai crazy too? Amai must be.

Andrew Lin says on March 14th, 2007 at 5:18 pm:

“A Mighty Bake House”! Love it! I recently learned from a friend (Evan Orensten) that the “&” symbol should only connect pronouns, never just regular old nouns. Who knew?

keiko says on March 19th, 2007 at 2:08 pm:

Kelli, this is great. I never thought about it as I’m Japanese (!) but having misspelt my blog name quite often I guess it was supposed to happen… I think A Mighty Bake House is my favourite too, let us know when you have new fab additions :)

naked desserts says on April 5th, 2007 at 2:31 am:

“A Mighty Bake Houe”-cool one!



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