text/html; charset=utf-8" /> Lovescool – For the Love of Dessert » Kelli Bernard

 

AUTHOR ARCHIVE


Grow or Stop

Many of you might ask where I’ve been the past few months. The simple answer is – trying to raise money for Amai and find creative options for increasing sales. The more realistic answer is – trying unsuccessfully to grow the business, and feeling frustrated and paralyzed by the lack of options available. Owning a [...]

by on April 9th, 2009
Google Chef for a Day

Perks are unlimited when working at a Google office – game rooms, scooters, massage chairs, and most importantly, the Google cafeteria. Google employees get unlimited free food and drinks, and it’s not your average cafeteria fare. Everything from miso cod to organic-raw-vegan persimmon salad is served. They also regularly bring in guest chefs to keep [...]

by on November 18th, 2008
Kelli the Baker

With the election tomorrow, a lot of attention is focused on the economy and which candidate has the best plan to fix it. As a small business owner, this means a lot to me. I usually stick to cookies, not cash, on this blog, but I think it’s important to share my experience as “Kelli [...]

by on November 3rd, 2008
Happy Halloween

Happy Halloween from Amai! Here’s what it was like at our shop today…

by on October 31st, 2008
Happy Birthday Amai

Amai’s one year anniversary is today! My favorite part about the past year has definitely been the people we have met. Thank you to all of the customers, Amai team members, friends, family and Lovescool readers who made it all possible.

by on October 22nd, 2008
Sweet

There is one sweet event that has knocked me out of the Amai world and made me take notice. The New York City Food and Wine Festival in October has a special event called SWEET, with over 20 pastry chefs (and miscellaneous cheese and wine shops) participating. It costs $175 and promises to serve “frosted [...]

by on September 24th, 2008
Sweet Freak Mixing Bowl

Amy Thomas, writer of the fantastic dessert blog Sweet Freak, recently sent me a few questions for her feature called The Mixing Bowl. In the mixing bowl series, Amy interviews pastry chefs around town about some of their favorite things. It’s insightful to read the responses from the different chefs, and trace it back to [...]

by on August 20th, 2008
New Amai Website

With the “real” store all set up, Andrew finally had some time to work on the virtual shop for Amai. We just released the new website with updated store information and more products in the shopping cart. You can now buy tea, coffee and sweets all from one place. There are many more items to [...]

by on July 27th, 2008
Reviewer vs. Reviewee

I started as a reader. When I wanted to find a place to have dessert I would look online and read the reviews. I compared star ratings, weighed the best and worst comments, and made my decision. Once I ate at a few places and began to learn more I felt compelled to share my [...]

by on July 1st, 2008
Best New Tea House

Amai won the TimeOut New York 2008 Reader’s Choice award for Best New Tea House in New York City. How great! We had no experience going into this, and I’m really glad that we were able to create something that people enjoy. I am honored. The awards were announced at a ceremony on Monday at [...]

by on April 17th, 2008

http://www.lovescool.com/wp-content/themes/LovescoolTheme2.0/images/sidebar_frame_top.gif" width="240" height="18" border="0"/>
SWEET PLACES
Capogiro Gelato
Magnolia Bakery
Minamoto Kitchoan
Jin Patisserie
Orwasher’s Bakery


FAVORITE BLOGS
Kuidaore
Cupcake Blog
Sweet Freak
Eggbeater
Nomad With Cookies
Oishii
One Sweet World
She Who Eats
Stinkytofu
Sugar Bomber
Tea Masters
Strong Buzz
Tish Boyle
A Full Belly
Buttercream and Roses
Breath of a Salesman
Brownie Points
Domestic Goddess
Cravings
Food Beam
L’Atelier Vi
Love Made Visible
Restaurant Girl
Girl Who Ate Everything
Nordljus
Su Good Eats
Voice of Tea
Food Section
Food Whore

RECOMMENDED READS
BabyCakes: Vegan and Gluten Free Baking
by Erin McKenna

Super Natural Cooking
by Heidi Swanson

BakeWise: The how's and whys of successful baking.
by Shirley O. Corriher

Baked Brooklyn
by Matt Lewis

Atlas Shrugged
by Andrea Dinoto

Atlas Shrugged
by Ellen Williams

http://www.lovescool.com/wp-content/themes/LovescoolTheme2.0/images/small_lovescool_mark.gif" width="29" height="19" border="0" />

ABOUT LOVESCOOL

Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

Read more about us...


AMAI TEA & BAKE HOUSE

An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

Find out more...

ARCHIVES

Blog posts are dropped into categories like cookies on a cookie-sheet.

Baking Equipment (5)
Classes (11)
Events (43)
General (160)
Recipes (40)
Resources (9)
Sweet Places (51)

More...

But I think we are all searching for that special something.

 

CONTACT KELLI

Whether you are just saying hello or wish to ask a question, feel free to send me a sweet note anytime.

E-mail me.


RSS

You can subscribe to our RSS/XML feed here.