text/html; charset=utf-8" /> Lovescool – For the Love of Dessert » General




I read an article today in the New York Times called “The Dark Side of Entrepreneurship”, which highlights the trouble that an owner faces when closing a business. I thought the final quote was particularly insightful: “It comes down to deciding what horrifies you more: the possibility of waking up one day and realizing you [...]

by on July 8th, 2009
Burger & Fries (Not)

This burger and fry combo on Bakerella goes against all of my anti-food coloring, dessert-in-moderation views, but it was such a great step-by-step breakdown of a creative idea, I had to share it with you. This is certainly a good alternative for vegetarian dads! Very cute. Happy Father’s Day. Recipes and instructions for Fast Food [...]

by on June 14th, 2009
People are Good

Amai’s last day was one of the saddest, but best, days of my life. The customers that stopped by to show their support, and all of my old employees and friends who came back to celebrate, made it more special than I could have ever imagined.

by on May 30th, 2009
Grow or Stop

Many of you might ask where I’ve been the past few months. The simple answer is – trying to raise money for Amai and find creative options for increasing sales. The more realistic answer is – trying unsuccessfully to grow the business, and feeling frustrated and paralyzed by the lack of options available. Owning a [...]

by on April 9th, 2009
Google Chef for a Day

Perks are unlimited when working at a Google office – game rooms, scooters, massage chairs, and most importantly, the Google cafeteria. Google employees get unlimited free food and drinks, and it’s not your average cafeteria fare. Everything from miso cod to organic-raw-vegan persimmon salad is served. They also regularly bring in guest chefs to keep [...]

by on November 18th, 2008
Kelli the Baker

With the election tomorrow, a lot of attention is focused on the economy and which candidate has the best plan to fix it. As a small business owner, this means a lot to me. I usually stick to cookies, not cash, on this blog, but I think it’s important to share my experience as “Kelli [...]

by on November 3rd, 2008
Happy Halloween

Happy Halloween from Amai! Here’s what it was like at our shop today…

by on October 31st, 2008
Happy Birthday Amai

Amai’s one year anniversary is today! My favorite part about the past year has definitely been the people we have met. Thank you to all of the customers, Amai team members, friends, family and Lovescool readers who made it all possible.

by on October 22nd, 2008

There is one sweet event that has knocked me out of the Amai world and made me take notice. The New York City Food and Wine Festival in October has a special event called SWEET, with over 20 pastry chefs (and miscellaneous cheese and wine shops) participating. It costs $175 and promises to serve “frosted [...]

by on September 24th, 2008
Sweet Freak Mixing Bowl

Amy Thomas, writer of the fantastic dessert blog Sweet Freak, recently sent me a few questions for her feature called The Mixing Bowl. In the mixing bowl series, Amy interviews pastry chefs around town about some of their favorite things. It’s insightful to read the responses from the different chefs, and trace it back to [...]

by on August 20th, 2008

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Capogiro Gelato
Magnolia Bakery
Minamoto Kitchoan
Jin Patisserie
Orwasher’s Bakery

Cupcake Blog
Sweet Freak
Nomad With Cookies
One Sweet World
She Who Eats
Sugar Bomber
Tea Masters
Strong Buzz
Tish Boyle
A Full Belly
Buttercream and Roses
Breath of a Salesman
Brownie Points
Domestic Goddess
Food Beam
L’Atelier Vi
Love Made Visible
Restaurant Girl
Girl Who Ate Everything
Su Good Eats
Voice of Tea
Food Section
Food Whore

BabyCakes: Vegan and Gluten Free Baking
by Erin McKenna

Super Natural Cooking
by Heidi Swanson

BakeWise: The how's and whys of successful baking.
by Shirley O. Corriher

Baked Brooklyn
by Matt Lewis

Atlas Shrugged
by Andrea Dinoto

Atlas Shrugged
by Ellen Williams

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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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Blog posts are dropped into categories like cookies on a cookie-sheet.

Baking Equipment (5)
Classes (11)
Events (43)
General (160)
Recipes (40)
Resources (9)
Sweet Places (51)


But I think we are all searching for that special something.



Whether you are just saying hello or wish to ask a question, feel free to send me a sweet note anytime.

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