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New Amai Website

With the “real” store all set up, Andrew finally had some time to work on the virtual shop for Amai. We just released the new website with updated store information and more products in the shopping cart. You can now buy tea, coffee and sweets all from one place. There are many more items to [...]

by on July 27th, 2008
Reviewer vs. Reviewee

I started as a reader. When I wanted to find a place to have dessert I would look online and read the reviews. I compared star ratings, weighed the best and worst comments, and made my decision. Once I ate at a few places and began to learn more I felt compelled to share my [...]

by on July 1st, 2008
Peace, Love and Matcha

Matcha, and more specifically, matcha cookies, have been traveling through cyberspace and uniting people around the world. All starting with a common recipe, and a goal to make something special for friends and family. I posted the recipe for our green tea (a.k.a. matcha) tea sweets last June, and since then I have been watching [...]

by on March 29th, 2008
Sharing is Caring

My friend Karen recently brought me a box of cake mix from Muji in Hong Kong. It was a chocolate cherry mix with green tea swirl, complete with cake pan, cherry cake mix, matcha powder and my favorite part – packaging.

by on March 3rd, 2008
Best New Tea House

Time Out New York has nominated Amai for Best New Tea House in New York City. I’m really honored. Amai has always been about enjoying tea (and something sweet along with it) and we enjoy sharing our collection with everyone from tea novice to enthusiast. If you have a moment and would like to vote, [...]

by on February 16th, 2008

I am so tired that I can barely keep my eyes open long enough to write this post, but I wanted to share with everyone how our first day went. I will let the pictures do the talking. All I can say was it was wonderful. Our friends and family came by and the people [...]

by on October 22nd, 2007
We have a date!

I have been avoiding e-mail, phone calls and even in-person visits because I know the question I will be asked is, “When are you opening?” I have wanted to know the answer to this myself for many months, but I haven’t been able to predict it because of so many unknown variables. Things are finally [...]

by on October 13th, 2007
If you can’t take the heat…

We have been working 20 hours a day to get the store ready, and it’s almost done. I wanted to post more about the experience, but every time I come home I’m so tired I go straight to sleep, or I take time to talk to Andrew about something other than cookies. So many post-worthy [...]

by on September 6th, 2007
When Cooks’ Dreams Outgrow Their Ovens

Amai rents a space at the Artisan Baking Center in Long Island City to do our baking. It has been a wonderful way to get up and running quickly without having to sign a long term lease or invest in commercial equipment before we were ready. The Artisan Baking Center (also known as Mi Kitchen [...]

by on August 8th, 2007
Room 4 Dessert Closed

One dessert bar is down for the count. It looks like Will Goldfarb’s Room 4 Dessert has been closed as a result of “ownership issues”. It seems like Goldfarb and his financial backers no longer agree, and they couldn’t come to an agreement that would keep Goldfarb as Pastry Chef at the current location. This [...]

by on August 6th, 2007

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Lovescool is the documentation of a journey to discover what sweet things are out there, why people love them so much, and perhaps what it takes to start something new.

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An interest, that turned into a blog, that turned into a career. Kelli Bernard is now the owner and baker of Amai Tea & Bake House.

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Blog posts are dropped into categories like cookies on a cookie-sheet.

Baking Equipment (5)
Classes (11)
Events (43)
General (160)
Recipes (40)
Resources (9)
Sweet Places (51)


But I think we are all searching for that special something.



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